Is it mainly using digital methods via a website or social media, or printed materials like brochures and leaflets? Brixton Brewery started in 2013 and have a strong branding and vibrant style, this colourful branding needs to translate across all platforms including beer mats.
I realised that the colourful nature of Brixton’s branding was key to the strong characteristics of the brand, beer mat material is designed to absorb liquid, which causes many problems with colour consistency and vibrance.
Discussing with Brixton the importance of their colours I suggested a set of wet proofs. A wet proof is a fully made up, printed proof. The same machine and materials will be used as for the finished product.